| Argos Giant Jar |
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Argos ran a Christmas campaign where they made a huge glass jar and crammed it full of goodies. Whoever correctly guessed the number of products within the jar won the lot. To aid in the guessing we created a model of the jar, complete with accurate positioning of all the products within it. The jar can be examined from all angles and certain products can be taken out of the jar and seen in more details.The campaign was hugely succesful and won a Gold at the 2008 ISP Awards for best Digital Promotion. Web 3D Studio also won a Service Partner Recognition award for the creation of the 3D element of the site.
The example below is a watered-down version of the actual campaign (we're not trying to fob you off, but the full version is linked to Argos's database from the time of the Christmas campaign, so obviously the links are out of date now); have a look:
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